Our client is a Multi-National Digital Media Company, specializing in TikTok content creation, channel operations, and digital IP development.
Overview
As part of their rapid expansion, they are looking for a Digital Marketing Executive to strengthen brand presence and scale content performance through creative strategy, AI tools, and data-driven social media management.
📍 Location: Menara Jland
About the Role
Content Strategy & Creation
Plan, develop, and execute high-impact TikTok content strategies focused on sports-related themes, including game highlights, athlete features, behind-the-scenes content, and viral challenges.
Create engaging, original, and platform-optimized short-form videos that drive reach, engagement, and follower growth.
AI Tools & Content Optimization
Utilize AI-powered tools (e.g. AI content planning, caption generation, trend analysis, performance insights, basic automation tools) to improve content ideation, posting efficiency, and audience targeting.
Leverage AI insights to refine content direction, posting schedules, and engagement strategies.
Trend & Market Monitoring
Stay updated on TikTok trends, viral formats, sports news, and digital content innovations to ensure timely and relevant postings.
Quickly adapt trending topics into creative and brand-aligned content.
Social Media Account Management
Manage daily TikTok account operations, including content scheduling, publishing, and moderation.
Engage actively with followers by responding to comments, messages, and interactions to build a strong and loyal sports fan community.
Performance Tracking & Analytics
Monitor and analyze key performance indicators such as views, engagement rate, watch time, and follower growth.
Use performance data and AI insights to continuously optimize content strategies and maximize channel growth.
Brand & IP Development
Support the development of a bold, fun, and sporty brand identity across digital platforms.
Assist in building and growing digital IP assets through consistent storytelling and recognizable content styles.
Requirements
Minimum 1 year of experience in content creation or social media management
(Fresh graduates with strong portfolios or active TikTok accounts are encouraged to apply)
Strong understanding of TikTok algorithms, content trends, and audience behavior
Hands-on experience with video editing tools such as CapCut, Adobe Premiere Pro, or similar
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