Senior Associate - Content & Social Media Marketing

1. Content Creation & Management (Online & Offline)

• Develop engaging, platform-specific content across Instagram, TikTok, XiaoHongShu (Rednote), LinkedIn, Facebook, YouTube, or others including:

  • Captions, carousels, Reels, and Stories

  • Blog posts, email newsletters, and website updates

  • Visual assets (Canva/Adobe) and short-form videos (CapCut/Premiere Pro)

• Create and manage offline marketing content, including:

  • Brochures, flyers, signages, and sales kits

  • Event collaterals, presentation decks, and printed materials

  • In-space content (posters, digital screens, environment branding)

• Maintain and execute a content calendar aligned with campaigns, new location launches, and brand events

• Ensure all content aligns with brand tone, voice, and visual identity

2. Social Media Growth & Engagement

• Schedule and publish content across all platforms

• Monitor trends, platform updates, and algorithm changes to optimize performance

• Manage community engagement (comments, DMs, interactions) in a timely and professional manner

• Run A/B testing on content formats (e.g., static vs video) to improve engagement and reach

3. Campaign Execution (360°)

• Collaborate with internal teams (Sales, and Operations) and external partners (designers, agencies) to execute integrated campaigns

• Ensure consistency across digital, offline, and on-ground touchpoints

• Write clear and compelling copy for ads, promotions, events, and sales materials

• Support UGC initiatives and influencer collaborations to expand brand reach

4. Event Support & On-Ground Execution

• Support company events, launches, and community activities (before, during, and after events)

• Be stationed on-site when required to ensure smooth execution and brand presence

• Capture real-time content (live updates, Stories, short videos) during events

• Ensure all event collaterals and branding materials are aligned and well-executed

5. Analytics & Reporting

• Track and analyze performance metrics (reach, engagement, conversions) using tools such as Meta Business Suite, Google Analytics, and platform insights

• Monitor effectiveness of both digital and offline campaigns (where applicable)

• Prepare monthly reports with clear insights and actionable recommendations

• Continuously optimize content strategy based on data and performance trends

6. Brand Consistency & Innovation

• Ensure consistency across all content touchpoints (online and offline)

• Propose and test new content ideas (e.g., series, behind-the-scenes, interactive formats, experiential content)

• Keep the brand fresh, relevant, and aligned with market trends

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.

• 2-3 years of hands-on experience in social media management, content creation, or digital marketing (agency, startup, or in-house roles preferred).

• Proven track record of growing social media audiences (e.g., Instagram, TikTok, XiaoHongShu, LinkedIn) and improving engagement metrics.

• Fluent in Mandarin (written and spoken) to support Mandarin-language content and XiaoHongShu platform management.

• Experience with paid social ads (Meta Ads, LinkedIn Ads) is a plus.

• Proficiency in scheduling tools (Hootsuite, Later, Buffer) and analytics platforms (Meta Business Suite, TikTok Analytics).

• Ability to identify and leverage trending content formats (Reels, carousels, polls).

• Experience managing online communities, including responding to comments/DMs and moderating discussions.

• Basic design skills for creating social media visuals (Canva, Adobe Spark, or Photoshop).

• Basic video editing skills for short-form content (CapCut, Premiere Pro, or InShot).

• Strong teamwork skills to coordinate with designers, videographers, and cross-functional teams.

• Flexibility to pivot strategies based on trends, algorithm changes, or business priorities.

• Ability to manage multiple deadlines without compromising quality.

• Basic photography skills for on-the-ground content (events, workspace tours).

• Working hours: Monday to Thursday : 8.00am – 5.00pm | Friday : 9.00am – 5.00pm

• Required to travel to other branches based on management's requirement