Assistant Sales Executive / Sales Associate
An Assistant Sales Executive / Sales Associate is responsible for assisting in executing sales strategies, handling client follow-ups, preparing proposals, and supporting the sales cycle from prospecting to onboarding. They are expected to show initiative and grow into a more independent sales role over time.
About the Role
Sales & Client Management
Independently manage the full sales cycle – from lead generation and qualification to negotiation and closing
Take charge of high-potential leads and key prospects with minimal supervision
Conduct impactful consultations, both virtual and onsite, tailored to client needs
Maintain an accurate, active pipeline and provide clear forecasting to the team lead or manager
Sales Material & Proposal Development
Develop customized sales presentations, proposals, and pricing strategies for clients
Collaborate with marketing on high-impact sales campaigns and targeted materials
Introduce improvements to proposals and workflows to support closing efficiency
Business Development & Strategic Outreach
Identify new markets, customer segments, and partnership opportunities
Propose outreach initiatives, cold strategies, or campaigns to support sales targets
Represent the company at industry events and initiate partnerships with potential referrers or collaborators
Mentoring & Team Contribution
Guide and support Senior Sales Associates or Associates when required, including shadowing, onboarding support, and sharing best practices
Serve as a role model in pipeline hygiene, client communication, and process ownership
Reporting & Sales Strategy Contribution
Analyse your own sales performance and pipeline movement to identify improvement areas
Provide input on sales strategies, pricing feedback, and client objections to help improve team performance
Support Sales Executive / Senior / Manager with preparation of business reviews and planning reports
Market Intelligence & Competitor Feedback
Conduct deeper market analysis, especially related to pricing, client behaviour, or competitor offerings
Present actionable feedback that helps shape product positioning or offer design
Relationship Management & Account Handling
Build long-term relationships with clients, including key accounts
Proactively explore upsell, cross-sell, and renewal opportunities
Take the lead in resolving escalated client concerns with a solution-driven approach
Cross-Department Collaboration
Work closely with marketing, operations, and leadership to align on sales priorities
Ensure smooth onboarding and service delivery for new clients
Provide internal feedback that contributes to continuous improvement across departments
Personal Development & Role Growth
Proactively pursue personal KPIs and take accountability for meeting sales targets
Prepare yourself for potential elevation to Sales Executive or team leadership role
Participate in advanced sales and product training sessions and contribute insights during reviews
Event, Campaign & Project Support & Coordination
Take the lead in planning and executing targeted sales campaigns, including strategy, messaging, and follow-up planning
Represent the sales team during company events, roadshows, or activations, with ownership of pre-event prep and post-event conversion tracking
Coordinate with cross-functional teams (marketing, operations, community) for smooth campaign or event execution
Provide structured follow-ups and client engagement based on event-generated leads
Support business development projects and contribute insights or execution support on market expansion or product launches
Requirements
Proven Sales Experience
Minimum 3 years of experience in B2B sales or a similar role, preferably in coworking space, real estate, service-based industries
Strong Communication & Negotiation Skills
Able to confidently present solutions, handle objections, and close deals effectively with a consultative approach
Leadership & Team Collaboration
Demonstrates initiative, guides junior team members, and works well with cross-functional teams to drive results
Tech & Tool Proficiency
Skilled in CRM systems, Microsoft Office, Google Workspace, and Canva for proposal creation and client presentations
** This role may require to travel when tour appointments are scheduled and occasional travel to other districts for sales support.
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